This month we are starting the exploration of being a “Client Centric” Organization
Why it Matters
By designing a client-centric business model, organizations can build strong and long-lasting relationships with their clients, increase customer satisfaction, and ultimately drive business growth.
A client-centric organization places a high priority on understanding the needs of its clients. One of the key elements of a client-centric approach is being intentional about gathering “Client Feedback”. A successful company continuously addresses gathering client feedback with discipline and urgency.
What structures and practices is your organization doing to gather “Client Feedback”?
What question are you asking?
- What are your client’s challenges they are dealing with?
- What are your client’s complaints?
- What do your clients truly care about and value?
Start with spending time with your client-facing team and ask them, “What are our clients telling you about their challenges, complaints, and things they value and care about?
Awesome Video (2:20 minute):
What is Customer Centricity? (2-minute watch)