Why does every CEO need to develop the skill at being an Impactful Storyteller? Because as CEO, you are the Chief Meaning-Maker of your organization. Your role is to support people to understand why your organization exists, where it is going, why customers choose to work with you, and how every employee contributes to creating value. Great CEOs don’t just communicate information, they create understanding, belief and action.
CEO Insights
One of the most common leadership mistakes in organizations today is they are spending 90% of strategy discussions on planning and less than 10% on strategic thinking. Organizations often become highly efficient at executing plans before they have fully explored whether they are pursuing the right opportunities. Sustainable growth requires both disciplined Strategic Thinking and disciplined Strategic Planning.
Executive leadership isn’t about choosing the “right” side of a trade-off. It’s about holding opposing truths at the same time, long enough to see more clearly and to act more intentionally.
Most CEO’s believe they have strong Leadership Presence. But if you measure it by how you feel or how often you speak, you’re measuring the wrong thing. You measure your Leadership Presence by the impact you have on others.
What determines whether a leadership team moves forward or stalls is often not capability, it is language.
A question I often ask executive leaders is this: How often are you giving away your power in a given week? Every day, leaders navigate high-stakes conversations, performance issues, strategic disagreements, difficult decisions. In those moments, you are always making a choice: Are you responding in a way that creates future possibilities, or are you reacting in a way that shuts other people’s listening of you down?
The most effective CEOs are mastering their craft not by doing more – but by being more intentional in how they lead. One simple, strategic question can dramatically increase your impact: Where can I BE MORE and Do Less?
Effective leadership requires more than setting the direction for what comes next. It also requires completing the past with clarity and intention.
In 2025, the role of a CEO has evolved faster than ever. Every week, I dedicate time to strengthening my own leadership—both as a CEO and as a coach to CEOs—by listening to and studying the world’s most impactful thinkers.
