One of the most common leadership mistakes in organizations today is they are spending 90% of strategy discussions on planning and less than 10% on strategic thinking. Organizations often become highly efficient at executing plans before they have fully explored whether they are pursuing the right opportunities. Sustainable growth requires both disciplined Strategic Thinking and disciplined Strategic Planning.

Executive leadership isn’t about choosing the “right” side of a trade-off. It’s about holding opposing truths at the same time, long enough to see more clearly and to act more intentionally.